Steer the narrative &
put some steam behind your brand
branded
This 3-part series (streaming on CBC GEM!) documents the journey of Matt Massa across the land down under. Come along this action packed adventure across the dunes of the outback, surf the crystal blue waters of Byron Bay, and hunt crabs in the mangroves of the Daintree Rainforest.
When companies want to reach all Canadians, they look to CBC. Take a tour of the CBC headquarters with Hisham, CRO for CBC/Radio-Canada, and learn about partnership opportunities that have country wide impact.
Duracell Optimum supports front line workers through their initiatives.
Core messaging: Duracell is an essential tool for your emergency preparation.
Check out the full story here!
Client Duracell. Agency CBC. DP Sandy Rossignol. Production Studio 549
Desjardins launched a new insurance policy with a story. Core messaging: Desjardins is a leader for change in the work place.
Check out the full story here!
Client Desjardins. DP Sandy Rossignol. Production Studio 549
Is there a better way to kickstart your company than going viral?
Using compelling language, relatable analogies, and easy to digest facts, people became aware of the need for a revolution in how we plant trees and fight climate change. Flash Forest now employs dozens of workers, and has teams working on experimental planting techniques across the globe.
Client Flash Forest. DP Sandy Rossignol. Production Rossignol Creative
Client UVic. DP Sandy Rossignol. Production Rossignol Creative
Recruiting isn’t always a sprint, it can be a long distance sport.
Hit the ground running and keep on track with content that captures your company’s ethos and culture.
Client BC Games. DP Sandy Rossignol. Production Studio 549
The BC Games promoted the Winter Games with a flash edit of interviews with Olympians and world-class couches. Core messaging: The BC Games are an essential partner Canadian athletic culture.
Following on the success of “Meet Change”, Desjardins launch a second campaign video “My Story”.
Check out the full article here!
Client Desjardins. DP Sandy Rossignol. Production Studio 549
click-n-collect campaigns
Your product speaks for itself, but it doesn’t sell itself.
Propel viewers to your product online.
sale the 7 c’s
copy
writing
Idioms, metaphor, satire, dry humour, double-entandre, quips, puns, punts, shower thoughts and narrative spots.
Alliterate your brand.
Flip the narrative.
“A word is worth a thousand pictures”.
campaign
design
Blue prints, magenta prints, or whatever your brand colours are.
Cohesive style & brand elements will wrap your videos, gifs & banners ads, so they’re in your world from click to collect.
content
production
Content leaps out of the storyboard…
Our production team is the spring board.
cash
allocation
Set a budget for targeting.
”Start low, go slow”
Test the waters.
calibrate
Turn the ignition with key words.
Dial in demographics and
chart your course.
Set a radius around retailers
within walking or delivery distance.
click-n-collect
Launch from coast to coast
and watch people wake up to your brand.
Ads will click-through to your product in the checkout. Direct sales you can count on.
Whether viewers are bobbing around on social media or surfing the web,
they’ll catch the waves your ads make.
calculate
After your campaign, we’ll provide a propeller report you can send up to the bridge.
With A-B Testing, AI tools, and clever ad buy strategy, you’ll see the value in going from up-load to re-load.
The propellor spins faster with each rotation.